About Us
FORGED BY COMMUNITY AND FRIENDSHIP
As two dudes with speckled pasts, we don’t have a lot to prove. We believe God brought us together to support, challenge, and encourage each other—and the community around us. What started with a beer at a Bible study grew into a deep friendship, with our families sharing life and laughter around tables, porches, and fire pits. That bond laid the foundation for The Virtuous Cycle, as we began to see how the rhythms of crafted drinks we enjoy throughout the day—from coffee to beer to bourbon—create space for connection, reflection, and real community. These moments help forge meaningful relationships and bring the “Good Stuff” to the table.
Inspired by Craft and Creativity
Our love for thoughtfully made drinks naturally evolved into a shared obsession with craft. On a cool October day, we merged our passions and brewed our inaugural Imperial Maui Mocha Coffee Stout. It was a hit. The blend of roasted coffee, quality ingredients, and creative brewing sparked something bigger than just a great beverage—it embodied the kind of craftsmanship we believe brings people together. Over the years, we've refined coffee recipes, brewed standout beers, and honed our skills in roasting exceptional coffee. Now, The Virtuous Cycle is where that journey continues—where specialty coffee takes center stage, and where creativity, quality, and community meet in every cup.
Fueled by Collaboration & Culture
We believe everyone has something valuable to bring to the table. Living in McKinney and Frisco, Texas, for over 20 years, we've drawn inspiration from collaborations with others who share our passion for craft, culture, and community. Known as “The Good Stuff” by our community, our Specialty Grade Fresh Roasted Coffee and Craft Cold-Brew fuel the work of many entrepreneurs and non-profits we partner with. Explore our Collaborations and Wholesale page to see how we can elevate your brand and mission.
Investing in the Future
​As we grow, so does our commitment to positively impacting the communities and partners we serve. We're dedicating significant resources to support non-profit partners and raising capital to expand our offerings.
Cultivating New Expressions of Community, partnering with innovators and entrepreneurs that are catalysts in creating communities and initiatives that help others live a virtuous life.
Developing New Craft Creations, forging new connections through an expanded assortment of Craft beers, Mead, Hop Water, Barrel Aged Creations and more, all inspired by successful prototypes we’ve shared with friends and family.
Contributing to Local Culture, making creative contributions through events, environments and cultural goods that enhance the indigenous craft culture of the local communities we serve.
Let’s Work Together
Get in touch so we can start working together.
